I started by creating different types of logos and picked one that best fit my modern/luxurious theme. A crown with triangles around it that makes it look like a sun. It’s simple that plays on both the “king” and “day” of the brand name. I wanted a color palette that makes sense for my theme, so I picked a maroon and light-gold color. I picked these because combined they give a luxurious look and they associate with “daytime” colors. I looked at different letterheads, business cards and envelopes of different companies to see what kind of consistency these companies had in their stationary items and incorporated that consistency in my hotel’s stationary items.  For the mobile app I wanted to make it really simple, user friendly, but also give the customer more options and convenience when staying at King of the Day. I used the color palette I created earlier for the app’s colors and used Apple’s UI guidelines as a reference of where to place icons and other content in what Apple calls the “safe area” on mobile devices. I used their guidelines because even though this is just a concept hotel, I wanted to make it as close to a real mobile app as possible. I created the app using Adobe XD. I incorporated the branding of the hotel throughout the app and created pages that were easy to navigate.